Digital Marketing is an emerging industry in Nigeria. The need for high skilled professionals in this field cannot be overemphasized. Social Media Week Lagos 2018 has many events that would interest both players and enthusiasts in the field of Digital. We have helped to sort through the clutter and identify 7 events you are most likely to be interested in.
Going Viral: Content Creation Techniques For Developers
This session will lead a discussion that will guide participants on how to build and amplify software development using content creation techniques and content distribution platforms. Topics will include Search Engine Optimization, Writing headlines that drive visits and using humour to create viral content. Speakers will discuss how Devcenter has grown its Software Development audience and community to one of the largest in Sub-Saharan Africa. Speakers will share tools and techniques they have used to create, amplify and distribute content.
Date: 26th February, 2018
Time: 10:30am – 11:30am
Venue: Floor 3
Host: DEVCENTER
Content, Data And Virality: Building Consistently Successful Online Campaigns
There is a blueprint for creating consistently engaging and viral content. That blueprint is hedged in understanding patterns in user behaviour. These patterns can be properly mapped with the right data collection and analysis tools at your disposal. Successful content creators have to constantly look at the data and understand the consumption patterns of their target audience, to achieve that fine balance between creating content that is both engaging/viral and ultimately improves the experience of those who engage with them. Content, Data And Virality: Building Consistently Successful Online Campaigns is a masterclass that will help attendees again a deeper understanding of the connection between data and content.
Date: 26th February, 2018
Time: 10:45am – 12:00pm
Venue: Floor 3
Host: ANAKLE
Facebook Stats: Why Nigeria Is On The Radar
Nigeria provides a huge opportunity for Facebook and there may be a brighter future for businesses that use the Facebook platform. Facebook Stats: Why Nigeria Is On The Radar is a “must-attend” talk for developers, entrepreneurs and digital agencies who need to keep a close eye on Facebook growth trends and developments.
Date: 27th February, 2018
Time: 9:00am – 10:00am
Venue: Floor 3
Host: ENITIATE
Email marketing and Lead nurturing: Generate, Engage and Convert
Email marketing is unarguably the best performing digital platform in terms of return on investment (ROI). Email experts must know how to attract customers and convert them to increase sales and revenues. Learn to write effective, engaging emails, how to go about planning, setting goals, content creation, delivering, measuring and testing. Email marketing is unarguably the best performing digital platform in terms of return on investment (ROI). Email experts must know how to attract customers and convert them to increase sales and revenues. Learn to write effective, engaging emails, how to go about planning, setting goals, content creation, delivering, measuring and testing.
Date: 28th February, 2018
Time: 9:00am – 10:30am
Venue: Floor 3
Host: EMAIL FOREST
Digital Marketing Analytics, Media Planning & Buying
In this session, we will discuss digital marketing analytics & media buying, review the concept, application, process and best practices involved when purchasing digital media inventory and measuring the impact of digital campaigns.
Date: 28th February, 2018
Time: 4:30pm – 5:30pm
Venue: Floor 2
Host: DIGITAL MARKETING MEETUP NIGERIA
SMWLagos Techaholics 2018: Policy Activists & Technology Growth
#SMWTechaholics — a tech talk meet-up event to get young, creative and savvy techpreneurs mentored by gurus in the evolving digital space. Techaholics event, hosted by @OnlineHubNG, follow a ‘fireside chat’ format where industry influencers are asked questions revolving around the tech community in Nigeria, Africa and the rest of the World. At the Social Media Week Lagos 2018 Edition, the conversation will revolve around “Policy Activists & Technology Growth” as it relates to the Nigeria’s Tech Ecosystem to facilitate Innovation, Collaboration and Explore potential frontier for digital transformation.
Date: 1st March, 2018
Time: 12:00pm – 1:00pm
Venue: Floor 2
Host: @ONLINEHUBNG
Influencer 2.0: The Future Of Influencer Marketing
This is a masterclass that opens an entirely new world to companies looking to connect with increasingly elusive and discerning audiences in ways that are more natural and relatable. As people are becoming more connected and mobile, companies have to explore creative approaches to earn attention and build relationships. The result? New relevance. Participants will learn how influencer marketing is evolving and how to connect the dots between “influencer marketing” as it exists today to “influencer relations” of the future
Date: 2nd March, 2018
Time: 5:45pm – 7:00pm
Venue: Floor 3
Host: SURKREO COMMUNICATIONS
You can find the full schedule if you are looking to have a feel of other events that might suit you.
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