Here’s what you need to know in the digital space today

Reddit gives advertisers the option to include call-to-action buttons in ads

Reddit’s latest ad feature includes 13 different call-to-action options.
Reddit rolled out a new ad feature today, giving advertisers the option to include a call-to-action (CTA) button within ads.
Advertisers can choose from 13 different CTA copy options:

  • Download.
  • Install.
  • Shop Now.
  • View More.
  • Sign Up.
  • Learn More.
  • Contact Us.
  • Get Showtimes.
  • Get a Quote.
  • See Menu.
  • Apply Now.
  • Watch Now.
  • Play Now.

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Using Quora ads for big results in every step of the funnel

Quora Ads just recently celebrated its one-year anniversary since launching to the public. The beauty of Quora Ads is that you can see how many of your current site visitors also frequent Quora without ever having to give up your credit card information. Immediately add the Quora pixel to your site to get an estimated size of unique users.

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Creating (Free) A/B Tests in Google Optimize

Executing a successful A/B test is easier said than done. The learning curve can be steep. Measuring the outcome can be confusing. Google Optimize aims to address these difficulties in rolling out A/B tests. And the cost is compelling: It’s free.

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Why it’s time for search engine marketers to become video marketers

Performance marketers who write off video are missing opportunities to reach and convert a highly qualified audience, 3Q Digital’s David Rodnitzky argues.

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Setting Up the Twitter Ads Website Tag with Google Tag Manager

Setting up Twitter’s tracking pixels allows you to ensure that data is flowing properly to their platform, and Google Tag Manager (GTM) helps simplify the process of setting this up. In this article, we’ll walk through creating a Twitter pixel and configuring it for your site via GTM.

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How To Not Go Broke as a Digital Freelancer

As a freelancer or solo consultant, one of the most stressful things you will deal with is billing and cash flow.
After all, doing great work itself doesn’t pay the bills. And even if you are charging fantastic rates that should have you sleeping on Benjamins, you’re not going to be successful if you’re not running your business profitably.

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6 Reasons Why Website Analytics is Important for Your Business Growth

  1. Get to Know Your Visitors Well and Enhance User Experience
  2. Know Your Best Content and Focus on It
  3. It Helps Your Site’s SEO

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4 Ways to Make Facebook & Google Ads Work Better Together

In many cases, marketers and brands treat their advertising channels as separate forces and measure them one against another, to see which brings them the best results. In most cases, it’s Google vs. Facebook. But actually, there’s a better way to look at it.

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About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

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