Facebook is the most popular and most visited social media site in the world. If you advertise on Facebook, you have the potential to reach over two billion people.
No matter what you are offering, it’s unlikely that your customers won’t be on Facebook.
So, if you’re planning on running one soon, here are eight important things to do before you set it up.
But before you continue, keep in mind that this article will only help you if you already know how to run ads on Facebook. If you need some help with that, you should read this simple step-by-step guide.
- Believe that Facebook is for Your Business (Too)
Often times, people say your audience is not on Facebook, but it’s just a misconception. What they don’t realize is that the same people who are CEOs, white-collar workers, and others like them are all on Facebook.
- You Should Have a Goal in Mind
Facebook ads are relatively easy and very affordable. However, you need to start the process with a goal in mind. You need to have a clear understanding of what it is that you want to accomplish with your ads.
Do you want new customers? Do you want more visits to your website? Are you looking to get people to register for your offering? These are questions you should have answers to, before getting started.
The more specific you are with your goals, the more you can tailor your ads to help you reach your goals, and the more you can track your progress to make necessary tweaks to your ads.
And you should note that tracking your progress is a great way to see what is working and what isn’t as you continue with your advertisements.
- Know Your Target Audience
- Who are you targeting with your product/service?
- Where are they located?
- What interests them?
- Where do they hang out?
- What do they do at their leisure are they really interested in what you offer?
- What is their demography?
Knowing all this will help you target your ads to people who are interested in your ads
- Get Ad Copies and Images that Stand Out
Copies mean the text you have in your advert. It comprises of the caption, and any text you have on the image. So, to get maximum results from your ads, Your copies and images need to be captivating enough to make them want to scroll back up and really check what you are saying.
And you need to ask yourself this: Is your call to action clear enough? The copies need to direct the audience to take a particular step.
- Set Up a Facebook Pixel
This is only applicable to you if you have a website.
Facebook Pixel helps you to keep track of people who visit your website. That way, you can retarget those people with your adverts because Facebook already stored their data. You can think of this as a way to remind them and have several touchpoints.
- Create Multiple Ad Sets
For a single campaign, it’s good practice to create multiple ad sets.
This is the part you set the targeting, budget, schedule, bidding and placement of a campaign.
So you can have different ad sets targeting multiple people according to age, gender, location or interests.
And under each ad set, you can also have multiple ads with different creatives and captions. The idea is to have separate ads and ad sets running, so you can determine the best one that you can focus on.
- Test Test Test!
The whole idea of having multiple variations of ads and ad sets is to run split tests.
You need to test them long enough to know which one is bringing results at a lesser rate.
For best practices, test each ad set, once you figure out the ones that are performing well, increase the budget and pause the rest.
- Track Your Performance
With the right strategy in place, you can begin to monitor your Facebook ads to ensure that they are bringing you the desired results. Advanced tools like Facebook Analytics and Google Analytics make it possible for you to measure the performance of your ads, with metrics and KPIs.
Without the ability to track the performance of your advertisement, you may end up spending on campaigns that won’t generate results. Analyzing the collected data will help you figure out the area that needs adjustment, whether it is your targeting or campaign budget.
Now you can run Facebook ads, and expect to get the exact results you desire.
If you have any comments or questions, feel free to leave a comment below.