Let’s start with what exactly is a retargeting campaign?
It is a marketing tactic that allows you to reach out to past website visitors wherever they go across the internet.
When a customer visits your site, they are tagged with a special cookie allowing you to advertise to them online. In simple term, it is retargeting that gives you a second chance to re-engage with a prospective customer
So, why should you do retargeting?
Stay Engaged with Your Target Audience
98% of your audience leaves your website without converting and it takes time for them to think and engage with your content before they eventually convert. Retargeting helps you to follow a user from site to site to re-engage your customers and lead them back to your site.
Increase Brand Awareness
With remarketing you’ll be able to establish brand awareness and become the authority on your product. Establishing this authority with visitors early should bring your customers back when they are ready to purchase.
Website conversion increase
Retargeting is used to gain customers back, it helps you to regain visitors by showing them advertisements in other places such as news websites, blogs and articles etc. Retargeting ads allow you to create custom messages which attract visitors to revisit your website and complete a purchase.
How many times your potential customers see your ad is very important when they are ready to purchase. People coming back to your site for a second, third or fourth time are more likely to buy, because they have already seen your websites, so your products or services are more familiar to them.
Attract Competitors Audience
With retargeting, your ads pop up on a customer’s browser after they have visited your website or search for a particular keyword. That means you can target people who’ve visited websites that are highly related to your product including your competitors.
Here’s the bottom line. Retargeting is a solution to reach your target audience, increase conversion rates and improve your bottom line. And you don’t want to joke with that.