Blog

  • Article

    The Storytelling with ‘Happy Easter’ Creatives by Local & International Brands

      Easter is the Christian holiday celebrating the Resurrection of Jesus Christ, and it is celebrated by Christians all...

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  • Article

    TAPPING INTO MICRO-MOMENTS FOR EFFECTIVE DIGITAL MARKETING

      Micro-moments (as coined by Google) are critical touch points within today’s consumer journey.They are the key moments that determines...

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  • Article

    5 Social Marketing Tips Small Businesses Can Leverage To Drive Valentine Sales

    Its valentine season again and it’s the period Men and Women all over the world look forward to show...

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  • Article

    POSITIVE VS NEGATIVE FEEDBACK

    Last week we talked about customer feedback and how they can be used to improve your business.Today we will...

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  • Article

    HERES HOW TO IMPROVE ON YOUR BUSINESS USING CUSTOMER FEEDBACK

      Customer feedback is simply customer opinion and what they think about a business,product or service.Customers feedback is a...

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  • Article

    INTEGRATING THE RIGHT COLORS AND FONTS INTO YOUR BRAND

    Color is one big deal in telling a brand’s identity and is often times looked over. I worked with...

    by Jesudetan Onasanya
  • Article

    Talking About Programmatic Advertising: Episode 4 – How Much?

    How is ad inventory sold? Ad inventory can either be sold on a reserved basis (guaranteed to run) or...

    by TinklingD
  • Article

    Talking About Programmatic Advertising: Episode 3 – Targeting & Retargeting

    How does targeting work? There are so many different ways to target your advertising to very specific customer groups....

    by TinklingD
  • Article

    Talking About Programmatic Advertising: Episode 2 – Why Prog Ad? What About The Data?

    At the last episode, we had an introductory talk about the concept of programmatic advertising, so: Why does programmatic...

    by TinklingD
  • Article

    Talking About Programmatic Advertising: Episode 1 – Introduction

    Programmatic Advertising is increasingly being adopted across networks, advertising channels and platforms. With the contributions of mobile-heavy players like...

    by TinklingD

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