Brand DevelopmentBusiness Advice

5 Signs Your Company Branding Is Making You Lose Out In Business

By August 30, 2019 No Comments

 

As a business owner, there’s every tendency that you will have noticed a lot of things about the subject of branding over the last decade. That a brand is no longer about the logo, colours or creatives. A brand is the identity of your business.

 

Simply put, your brand is the collection of your values, characteristics, perception, and personality of the brand. The way your brand is perceived determines the success or failure of your brand.

 

Sometimes, you just know when it is time to scale up your brand and hit the rebrand button. Knowing the time might be a little tricky but here, we have helped you identified 5 signs You need to Rebrand so you won’t keep losing out in business.

Your Customers Can No Longer Identify You From A Crowd

For instance, your product is amidst all other look-alike products and your customer picks a lookalike over you, then you need to know that it is time to create a differentiator and stand out from the crowd because your brand is how your customer identifies you. If your competitor is taking your customers off you, then there’s something you should do to your brand to set yourself apart.

 

Your Employees No Longer Understand The Values Your Brand Represents

Have you got to that stage your employees can no longer explain what you give as the value from their point of view?  When you ask your employee and they can’t even explain the value the brand represents or explain why the brand is using a particular concept, then it is time to rebrand.

 

Your Brand Assets Are Outdated

Your brand should be contemporary and align with the standard characteristics of a brand. You don’t have to overhaul, sometimes, giving a refreshing look and prime touch to your brand assets is the key to igniting the brand and acquiring new customers to drive sales.

 

Your Current Brand Strategy Is No Longer Effective

If your customers no longer feel the need to engage with your brand whether through online or offline, then it is time to go back to the table and do a thorough rebranding. If you have flooded the market with inconsistent messages over time, there is a need to create a reassurance of quality contents and values to your customers.

Your Brand Simply Needs A Refreshing Look!

You will be amazed at what a refreshing look can do you your brand. Design change quickly. The fonts, colours, and shapes need to update your brand to meet up with the standards accepted for a brand.

 

We help brands achieve a standard and exceptional look, making brands move from overlooked to overbooked!

 

From your brand identity assets to your website brand design, we understand the details that are involved in putting your brand out there and helping to increase your brand perception and drive sales.

 

Send us a brief here.

 

Let’s get started with your brand!

 

 

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