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In The Know

In The Know: Five Digital Marketing Topics You Should Know

By June 14, 2019 No Comments

Hello friend,

It’s been a while. Here are the latest digital marketing news you should know.

  1. Coca-Cola offers $10K for consumers to create the best new drink concoction-

    The new “Make Your Mix” contest stands to benefit both Coca-Cola and consumers. For the company, it may result in a new flavor combination it could potentially develop and market, which might attract new audiences as well as retain existing ones.

    The contest approach will likely engage the younger demographic groups — those most likely to use social media channels and who appreciate choice and customization. Plus, it could give them a monetary incentive to experiment with one of the company’s 50,000 Freestyle machines at restaurants, cinemas, convenience stores, supermarkets, amusement parks and other locations around the country. Click here to read more.

  2. Amazon beats Apple and Google to the world’s most valuable brand ranking-

    Amazon has overtaken Apple and Google to become the world’s most valuable brand, according to a new report from WPP and Kantar.

    The 2019 BrandZ Top 100 Most Valuable Global Brands ranking was as ever dominated by technology, with five of the top 10 designated as tech providers. Amazon and Alibaba (#7) were designated in the retail space, while McDonald’s – whose recent purchase of personalization software provider Dynamic Yield was well documented – Visa and AT&T completed the top 10. Click here to read more.

  3. Ventures Platform launches Startup Nigeria 2019-

    Ventures Platform in Partnership with the National Social Investment Programme (N-SIP) has launched Startup Nigeria 2019. A 3-month Incubation program designed to provide free entrepreneurship skills training, mentoring, and funding to help Entrepreneurs and Innovators in Nigeria get the training, support, and access to the capital they need to grow their startups.

    Due to the success of Startup Nigeria 2018, Ventures Platform and the National Social Investment Programme felt it was imperative that a second Cohort was implemented – Startup Nigeria 2019. This time the program is accepting applications from 3 zones – North Central, South East, and North West. It will focus on multiple sectors of the economy. The program offers many benefits for all participants; one on one mentorship, opportunities to access funding and an immersive hands-on approach to teaching entrepreneurial skills. Click here to read more.

  4. Instagram is back up, after a few hours of giving our scrolling thumbs a break-

    Beginning around 2 p.m. PT on Thursday, Instagram feeds stopped loading and refreshing for some users. Some received a gray bar saying, “Couldn’t refresh the feed.” Instagram also displayed a red box with the message, “We’re sorry, but something went wrong. Please try again.” Click here to read more

  5. LinkedIn may be full of spies-

    According to a new report from the Associated Press, foreign intelligence operations routinely use LinkedIn to target, connect with, and eventually gain knowledge about and influence over American political affairs.

    These operations create fake LinkedIn profiles, boasting impressive (imaginary) credentials alongside computer-generated photos, that send connection requests to politicians, lobbyists, academics, or think tank employees. Once one person accepts, that bolsters the fake account’s credibility, so other high-profile LinkedIn users accept, too, and so it goes. Also, don’t forget that Facebook has been equally dragged back and forth concerning the issue of Facebook users data exchange as well. Perhaps, this is a sign that the social space is not as secure as it was perceived to be.

     

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