With over 2.6bn people on social media platforms, the importance of social media as a networking and advertising tool for entrepreneurs cannot be overestimated in this 21st century. It is therefore imperative for businesses to know how to utilise this tool (social media) effectively to their advantage. One of the major ways of doing this is to create viral worthy content that is certain to resonate with the target audience thereby, getting lots of engagement.
In this post, I’m going to outline 4 tips that is certain to help you create viral worthy content
Create tailored content for your audience
The first tip is to know your audience and always keep them in mind when creating your content. Before creating your content, ask yourself, who am I writing this blog post for? What are they likely to be interested in? Will they be interested in reading or sharing this content? Knowing and keeping your audience top of mind makes it easier to create content that they will be interested in and willing to share.
Create high quality content
Another useful tip is to always ensure you are adding value to your audience’s lives. Content viewed to carry substance and add value to the reader’s life is guaranteed to generate massive engagement and go viral. Creating informative content is good, but if your readers and clients can’t put your words into action to solve their present challenges, then they will not benefit from what you publish. The primary goal of your content should be to solve your readers problems and show how to overcome them. This will not only help to build brand loyalty, but it will keep them coming back for more. As long as the content you create is valuable, relatable and problem solving, it’s certain to be shared.
Create content that trigger emotions
Another common but valuable tip to creating viral worthy content is to trigger emotions. Content that can tap into the emotional side of people has been proven to get massive engagement and go viral on social media. A lot of studies have proven that emotions like happiness, anger, or sorrow have the power to engage people and make them share digital content. Real life experiences, jokes and other emotion-inspiring contents are valuable in writing contents that go viral on social media. Also, when talking about emotions, never forget nostalgia. Users universally enjoy content that brings back old memories; throwbacks to earlier years and centuries are contents that get a lot of engagement on social media. However, care has to be taken to ensure that the content is related to your business so as not result in being viewed as unserious to your prospective clients.
Create content in sync with current trends
Another valuable tip is to feed your audience with trending content. You should endeavour to engage your audience by exploiting trendy or trending topics. Follow the latest news in your industry; juicy gossips simply too good not to share and use them to create shareable content when appropriate.
Finally, a very important tip in creating viral worthy content is to make it of high quality. One way to do this is to ensure you have an eye-catching, magnetic headline. According to David Ogilvy, “on the average, five times as many people read the headline as read the body copy. When you have written the headline, you have spent 80 kobo of your naira.” Your headlines get 80 percent of the attention your content is going to get so it is very important to ensure it is very eye-catching and magnetic. In actual sense, blog posts don’t go viral, headlines do. Your headline determines if your audience will keep reading your content or not, so it is necessary to optimise your headlines. A recommended tool that can tell you if you have succeeded in creating magnetic headline is the Headline Analyzer. Also, including relevant images in your content is another tool that can make your content go viral. Using simple, free tools like Canva, you can create nice images guaranteed to make your content go viral.
Also, social media users read very quickly, and nothing will turn them off more than a long and bulky content. Structuring your content intelligently by using numbered lists, bullet points and headers to easily highlight key information points will make your content easy to read and make them get the message you are trying to pass across at a glance.