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Digital Marketing is an emerging industry in Nigeria. The need for high skilled professionals in this field cannot be overemphasized. Social Media Week Lagos 2018 has many events that would interest both players and enthusiasts  in the field of Digital. We have helped to sort through the clutter and identify 7 events you are most likely to be interested in.

 

Going Viral: Content Creation Techniques For Developers

This session will lead a discussion that will guide participants on how to build and amplify software development using content creation techniques and content distribution platforms. Topics will include Search Engine Optimization, Writing headlines that drive visits and using humour to create viral content. Speakers will discuss how Devcenter has grown its Software Development audience and community to one of the largest in Sub-Saharan Africa. Speakers will share tools and techniques they have used to create, amplify and distribute content.

Date: 26th February, 2018

Time: 10:30am – 11:30am

Venue: Floor 3

Host: DEVCENTER

You can RSVP here

 

Content, Data And Virality: Building Consistently Successful Online Campaigns

There is a blueprint for creating consistently engaging and viral content. That blueprint is hedged in understanding patterns in user behaviour. These patterns can be properly mapped with the right data collection and analysis tools at your disposal. Successful content creators have to constantly look at the data and understand the consumption patterns of their target audience, to achieve that fine balance between creating content that is both engaging/viral and ultimately improves the experience of those who engage with them. Content, Data And Virality: Building Consistently Successful Online Campaigns is a masterclass that will help attendees again a deeper understanding of the connection between data and content.

Date: 26th February, 2018

Time: 10:45am – 12:00pm

Venue: Floor 3

Host: ANAKLE

You can RSVP here

 

Facebook Stats: Why Nigeria Is On The Radar

Nigeria provides a huge opportunity for Facebook and there may be a brighter future for businesses that use the Facebook platform. Facebook Stats: Why Nigeria Is On The Radar is a “must-attend” talk for developers, entrepreneurs and digital agencies who need to keep a close eye on Facebook growth trends and developments.

Date: 27th February, 2018

Time: 9:00am – 10:00am

Venue: Floor 3

Host: ENITIATE

You can RSVP here

 

Email marketing and Lead nurturing: Generate, Engage and Convert

Email marketing is unarguably the best performing digital platform in terms of return on investment (ROI). Email experts must know how to attract customers and convert them to increase sales and revenues. Learn to write effective, engaging emails, how to go about planning, setting goals, content creation, delivering, measuring and testing. Email marketing is unarguably the best performing digital platform in terms of return on investment (ROI). Email experts must know how to attract customers and convert them to increase sales and revenues. Learn to write effective, engaging emails, how to go about planning, setting goals, content creation, delivering, measuring and testing.

Date: 28th February, 2018

Time: 9:00am – 10:30am

Venue: Floor 3

Host: EMAIL FOREST

You can RSVP here

 

Digital Marketing Analytics, Media Planning & Buying

In this session, we will discuss digital marketing analytics & media buying, review the concept, application, process and best practices involved when purchasing digital media inventory and measuring the impact of digital campaigns.

Date: 28th February, 2018

Time: 4:30pm – 5:30pm

Venue: Floor 2

Host: DIGITAL MARKETING MEETUP NIGERIA

You can RSVP here


SMWLagos Techaholics 2018: Policy Activists & Technology Growth

#SMWTechaholics — a tech talk meet-up event to get young, creative and savvy techpreneurs mentored by gurus in the evolving digital space. Techaholics event, hosted by @OnlineHubNG, follow a ‘fireside chat’ format where industry influencers are asked questions revolving around the tech community in Nigeria, Africa and the rest of the World. At the Social Media Week Lagos 2018 Edition, the conversation will revolve around “Policy Activists & Technology Growth” as it relates to the Nigeria’s Tech Ecosystem to facilitate Innovation, Collaboration and Explore potential frontier for digital transformation.

Date: 1st March, 2018

Time: 12:00pm – 1:00pm

Venue: Floor 2

Host: @ONLINEHUBNG

You can RSVP here


Influencer 2.0: The Future Of Influencer Marketing

This is a masterclass that opens an entirely new world to companies looking to connect with increasingly elusive and discerning audiences in ways that are more natural and relatable. As people are becoming more connected and mobile, companies have to explore creative approaches to earn attention and build relationships. The result? New relevance. Participants will learn how influencer marketing is evolving and how to connect the dots between “influencer marketing” as it exists today to “influencer relations” of the future

Date: 2nd March, 2018

Time: 5:45pm – 7:00pm

Venue: Floor 3

Host: SURKREO COMMUNICATIONS

You can RSVP here

 

You can find the full schedule if you are looking to have a feel of other events that might suit you.

Seun Olanrewaju

Seun Olanrewaju

Seun is a experienced Digital Marketing professional with an amazing record of excellence in helping businesses grow and increase sales. The desire to help brands and individual clients to achieving their business goals drives him. He is highly meticulous and analytical, paying close attention to details. He is also very jovial but doesn't have a defined way of having fun. He is open to suggestions (*winks).

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